July 6, 2010

Pack and Carry

This is the kueh lady of Sungei Merah (Sibu) She has a very interesting feature in her business. She carries all her kueh in the nice colourful plastic baskets. Customers line up to buy kueh for their breakfast at home. She has an assistant to help her sell too and that moves the business faster.


Cash and Carry.


This is her Ang Koo Kueh - very nice if made with original flavours and ingredients. The skin would not be sticky but easily cut by one's teeth. I love the filling made from green been paste. The fragrance lies in the pandan leaves.

At the end of the morning she will stack up all her baskets and put them in her car. She positions herself at the front of the pork market where she knows the largest number of shoppers will pass by.

Good business depends on several factors:
- the personality of the operator (kindness to all races for example)
- the quality of the goods sold (every one gets good products)
= the strategic positioning of the business
- the demand of the time
- the timing of the business ( as early as possible?)
- the culture of the local populace
- the value for money

You might like to add other factors. She did not have an MBA to know her business and it is really thriving!

By the way Jack Welch also reminds us to be No.1 and No2 in the business....and I think she is the No.1 kueh seller in Sg. Merah...but then I might be biased.....Check it out!

12 comments:

Ann said...

Hi CY,

This is really Sibu standard. They are BIG. The Singapore and now KL transplanted to Auckland ones are petite.

I am not very keen in the Ang Gu Kueh. I have a prejudice about it. In the old days of primary school, we lived off Race Course Road. across the road, was a Heng hua family, next door on either side were a Malay and a Foochow family.

On festive seasons, we gave each other kuehs. The Heng Hua family gave us Ang Gu Kueh on every occasion. We kids were really spoilt," No!!!!! the red kueh again."

wenn said...

i like ang ku kueh with groundnuts fillings.

Sarawakiana@2 said...

Hi Ann
The ang koos are really big here. In Miri they are indeed smaller. I love them especially if the skin is made from sweet potatoes.

Nice story there...

When we were young we dared not eat them because we believed they had been "offered to the ghosts" by the spirit worshippers (pai sing people). the turtle mould was fairly offensive...now we have been thold that it is not turtule but the good feng shui symbol.

Bengbeng said...

the price of kuih in Sibu genrally has gone up quite a lot

Ah Ngao said...

hi Sarawakiana,got the Chair Gu Kueh(green one) with the filling a little bit salty - nice! lately i saw a drop in the red colour,ie.the colour not so red like many years ago - this time they use less red colouring.probably the Ang gu Kueh maker more health conscious? btw,i love the Kueh chan Kay,you know that ?

Uncle Lee said...

Hi Sarawakiana, very interesting. My wife quite good at making that red 'ang koo'....but I won't go overboard for it....
My wife uses sweet potatoes.....
I bet she does a brisk morning business too....
By the way, try capture the Sibu nasi lemak and kolo mee.....
I ate them when last there.
You have a pleasant week, Lee.

t.p.tong said...

wah ! ang ku kueh !! my favourite !
hey ! Sarawakiana,if you happen to drop by Bintulu,buy the different kuehs there at a foodcourt nearby Ngiu Kee supermart at old township.Sorry,i forget the name in english,but the pronunciation is 'Wan Jiao'Foodcourt. You won't regret !

Sarawakiana@2 said...

Bengbeng
Now that government may not subsidize a lot of food stuff...kuih muih may be 60 cents each or more...When they were one ringgit for two I was already complaining. I start making my own...and thinking of selling them from house to house!! hehehehe (no from school toschool - pestering teachers to buy...)

Sarawakiana@2 said...

Ah Ngao
I eat with my eyes...the green colour is interesting but I still like the traditional ang koo...besides I have a sweet tooth. Recently I discovered pumpkin koo kuih...lovely. I love pumpkin and I do hope that if I eat more of that my fengshui would be very good...cheers.

Sarawakiana@2 said...

Wenn
Ang Koo with groundnut filling is quite rare here. There is the saltish type too (white and green) Thanks for sharing.

Sarawakiana@2 said...

Hi Uncle Lee
I am sure your wife's angkoo must be really good.
I am going back to Sibu next week end...Yipee!!
So will take some photos just for you....
Stay young - keep your health and teeth for good makan.

Sarawakiana@2 said...

Hi TP Tong
Will look out for the kuih next to Ngui Kee in Bintulu..that's a very busy place for makan I know...I had some very good noodles there. Too many people!!thanks...

Sarawakian Local Delights : Tapioca (Ubi Kayu)

Ubi kayu or tapioca used to be one of the cheapest snacks Sarawakians could have. Tapioca is easily grown wherever farmers grow their p...