The aroma from a freshly made coffee in a mug gives me that warm kick start for the day. It also helps me crank up my creative juices...and I am at peace with the world.
Some time ago on a trip to the Ulu (up river) on the Rajang River - the longest river in Sarawak and Malaysia I caught this scene....
Nescafe has come to the interiors of Sarawak in many different ways!!
The instant coffee is very versatile and easy to use. Water boiled in kettles over wood fire can easily help housewives prepare the sweet thin instant coffee.
A tray of coffee in tin mugs is a sure welcome to a weary traveller and long house dwellers know this only too well.
Coffee can become very expensive as one travels further up the river. I can live on dry biscuits and sugared water with just a a sprinkling of Nescafe !! Why very thin coffee? Sometimes it is just to camouflage the muddy river water...sometimes it is just housewives' budget conscious ways....A large bottle of Nescafe is always a good gift to friends and relatives in the Ulu when you visit them. And of course a few plastic packets of granulated sugar!!
Nescafe is such a good brand that in the Iban language nescafe is synonymous with coffee. "Ka nyirup nescape deh?" "Would you like some coffee dear?" (Many Kanowit Ibans cannot pronounce 'f" which becomes 'p' in their speech. So "fish" is "pish" with a little lisp...no offence meant. So may be that is why coffee is kopi in this part of the world.....) But then we Foochows also say..Goh Bee...when we mean COFFEE.
I wonder how much the company is paying for this advertisement or is it for free?
This river boat or motor launch is really full by the looks of it...
Have a great weekend!! More Instant Nescafe Coffee?